Friday, June 18, 2010


It's my second day in Sao Paulo, and I have to admit I haven't seen much since I've been here. Basically, I've seen: the office, the buildings on the way to the office, the lunch place near the office, and my hotel, which happens to be right by the office. So I don't have a good sense of whether much has changed since I lived here almost five years ago. However, I did notice something pretty telling as I was walking back from dinner (which was, by the way, a ginormous chicken "beirute" sandwich with a fried egg, bacon AND mayo on it - holy Lord). I saw a sign advertising the opening of . . . a froyo place.

Yes, the froyo craze is finally penetrating Brazil. I am of two minds on this: on the one hand, I'm happy, because, as we all know, I love froyo so much I would marry it if it were legal in any state (I blame the Republicans). On the other hand, there's something sad about Brazil, land of pao de queijo and cheese-flavored ice cream, caving to the New York/Hollywood trend of negative-calorie, fake foods. I guess I should have seen it coming - women here already discovered those bug-eye sunglasses and anorexia, so it was only a matter of time before they picked up on froyo, I suppose.

I wonder what else has changed here since I left. I almost got hit by a motoboy while crossing the street, so at least that hasn't changed. And the air still smells tantalizingly of fried food, bus fumes, and cologne. Maybe not so much has changed after all.

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